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An essential piece of the ACL Fest Uniform, the 10-Gallon Trucker Hat is equal parts shade provider and party starter. With a wide brim, mesh back, and lightweight foam front, it’s built for long days under the festival sun at Zilker Park or posted up at Town Lake enjoying the music from your kayak.

HOWLER BROTHERS FOR AUSTIN CITY LIMITS MUSIC FESTIVAL
Austin City Limits Music Festival is one of the best times to be in our hometown. The summer heat finally breaks, and friends from near and far roll into Zilker Park for two full weekends of music and good times. For our 9th annual Yellow Rose Collection, we’re taking the rose back to its Hill Country roots—chambray blues, pops of red, and a dash of Howler weird. This year’s lineup brings hats, t-shirts, bandanas, a tricked-out Crosscut Deluxe, the long-awaited 10-Gallon Trucker Hat, and a Guayabera with enough pockets to stash your extra beer when you double up at the bar. Shop it all online, in-store, or at the festival. We’ll see you in the crowd.

ACL Fest 2025 Collection

ACL Music Festival Collection

ACL Fest 2025 10-Gallon Trucker Hat - Texas Trio

ACL Fest 2025 Feedstore Snapback - Blues n’ Roses